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~person:"Anderson, James C."
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B-to-B-Marketing
7
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Anderson, James C.
Kleinaltenkamp, Michael
68
Backhaus, Klaus
54
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21
Naudé, Peter
21
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21
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19
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16
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15
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15
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14
Keränen, Joona
14
Lilien, Gary L.
14
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14
Weiber, Rolf
14
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12
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12
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12
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11
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11
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11
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11
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11
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11
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10
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Journal of business-to-business marketing
2
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Pearsons education international
1
Rethinking marketing : developing a new understanding of markets
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1
How technology-based startups can use customer value propositions to gain pilot customers
Kirchberger, Markus
;
Wouters, Marc
;
Anderson, James C.
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 353-374
Persistent link: https://www.econbiz.de/10012392044
Saved in:
2
Tiebreaker selling
Anderson, James C.
;
Narus, James A.
;
Wouters, Marc
- In:
Harvard business review : HBR
92
(
2014
)
3
,
pp. 90-96
Persistent link: https://www.econbiz.de/10010339534
Saved in:
3
Per Tiebreak zum Verkaufserfolg
Anderson, James C.
;
Narus, James A.
;
Wouters, Marc
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
5
,
pp. 32-41
Persistent link: https://www.econbiz.de/10010344199
Saved in:
4
Purchasing higher-value, higher-price offerings in business markets
Anderson, James C.
;
Wynstra, Finn
- In:
Journal of business-to-business marketing
17
(
2010
)
1
,
pp. 29-61
Persistent link: https://www.econbiz.de/10003964409
Saved in:
5
Business market management : understanding, creating, and delivering value
Anderson, James C.
;
Narus, James A.
;
Narayandas, Das
-
2009
-
3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003684257
Saved in:
6
Value merchants : demonstrating and documenting superior value in business markets
Anderson, James C.
;
Kumar, Nirmalya
;
Narus, James A.
-
2007
Persistent link: https://www.econbiz.de/10003451805
Saved in:
7
From understanding to managing customer value in business markets
Anderson, James C.
- In:
Rethinking marketing : developing a new understanding …
,
(pp. 137-159)
.
2004
Persistent link: https://www.econbiz.de/10002407386
Saved in:
8
Business market management : understanding, creating and delivering value
Anderson, James C.
;
Narus, James A.
-
2004
-
2nd ed., [internat. ed.]
Persistent link: https://www.econbiz.de/10001704610
Saved in:
9
Business market management : understanding, creating and delivering value
Anderson, James C.
;
Narus, James A.
-
2004
-
2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004772802
Saved in:
10
Business market management : understanding, creating, and delivering value
Anderson, James C.
;
Narus, James A.
-
1999
Persistent link: https://www.econbiz.de/10004592732
Saved in:
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