Tiebreaker selling
Year of publication: |
2014
|
---|---|
Authors: | Anderson, James C. ; Narus, James A. ; Wouters, Marc |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 92.2014, 3, p. 90-96
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Wettbewerbsstrategie | Competitive strategy |
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