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~person:"Anderson, Jeffrey E."
~person:"Azemi, Yllka"
~source:"econis"
~subject:"Relationship marketing"
~subject:"Social Web"
~subject:"social media retargeting"
~type:"article"
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How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
2
The impact of peer-influence : how does social network endorsement affect nonprofits and for-profit companies?
Tofighi, Maryam
;
Mazaheri, Ebrahim
;
Anderson, Jeffrey E.
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
2
,
pp. 177-203
Persistent link: https://www.econbiz.de/10013205206
Saved in:
3
Luxury fashion brand customers' perceptions of mobile marketing : evidence of multiple communications and marketing channels
Azemi, Yllka
;
Ozuem, Wilson
;
Wiid, Ria
;
Hobson, Ana
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209692
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