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~person:"Andersson, Linn"
~person:"Harutyunyan, Mushegh"
~person:"Ofek, Elie"
~subject:"Wettbewerbsstrategie"
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Wettbewerbsstrategie
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Andersson, Linn
Harutyunyan, Mushegh
Ofek, Elie
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Innovation in pricing : contemporary theories and best practices
1
Journal of marketing research
1
Journal of retailing
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ECONIS (ZBW)
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The bright side of having an enemy
Harutyunyan, Mushegh
;
Jiang, Baojun
- In:
Journal of marketing research
56
(
2019
)
4
,
pp. 679-690
Persistent link: https://www.econbiz.de/10012177619
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2
Strategic implications of keeping product value secret from competitor's customers
Harutyunyan, Mushegh
;
Jiang, Baojun
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 382-399
Persistent link: https://www.econbiz.de/10011744843
Saved in:
3
Organizational barriers and the implementation of customer value map analysis : a case study of a global manufacturing firm in the polymer technology industry
Hallberg, Niklas L.
;
Andersson, Linn
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 46-66)
.
2013
Persistent link: https://www.econbiz.de/10009628030
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