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~person:"Andersson, Svante"
~person:"Backhaus, Klaus"
~person:"Badrinarayanan, Vishag"
~person:"Dingus, Rebecca"
~subject:"Brand management"
~subject:"Europe"
~subject:"Marketing theory"
~subject:"Procurement"
~subject:"Salespeople"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Book section"
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Search: subject:"B-to-B-Marketing"
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Brand management
Europe
Marketing theory
Procurement
Salespeople
Theorie
B-to-B-Marketing
25
Business-to-business marketing
25
Verkaufspersonal
7
Selling
6
Theory
6
Verkauf
6
Social Web
5
Social web
5
Lieferantenmanagement
4
Supplier relationship management
4
Europa
3
Markenführung
3
Sales
3
Social media
3
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2
Beschaffung
2
Betriebliche Wertschöpfung
2
Beziehungsmarketing
2
Brand image
2
Bundling strategy
2
Customer satisfaction
2
Deutschland
2
Germany
2
Kundenzufriedenheit
2
Leistungsbündel
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Markenimage
2
Marketingtheorie
2
Relationship marketing
2
Sales management
2
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2
United States
2
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2
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Aufsatz im Buch
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Andersson, Svante
Backhaus, Klaus
Badrinarayanan, Vishag
Dingus, Rebecca
Svensson, Göran
9
Kleinaltenkamp, Michael
8
Rangarajan, Deva
8
Rodríguez, Rocío
8
Schmitz, Christian
8
Christodoulides, George
7
Lindgreen, Adam
7
Adamson, Brent
6
Agnihotri, Raj
6
Baumgarth, Carsten
6
Homburg, Christian
6
Johnston, Wesley J.
6
Terho, Harri
6
Ahearne, Michael
5
Høgevold, Nils M.
5
Itani, Omar S.
5
LaPlaca, Peter J.
5
Lilien, Gary L.
5
Otero-Neira, Carmen
5
Pullins, Ellen
5
Ritter, Thomas
5
Schwepker, Charles H. <Jr.>
5
Sharma, Arun
5
Ulaga, Wolfgang
5
Alavi, Sascha
4
Albers, Sönke
4
Binckebanck, Lars
4
Bush, Alan J.
4
Dixon, Matthew
4
Høgevold, Nils
4
Johnson, Jeff S.
4
Möller, K. E. Kristian
4
Nyadzayo, Munyaradzi W.
4
Pitt, Leyland F.
4
Sarkar, Soumya
4
Singh, Jaywant
4
Toman, Nicholas
4
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Industrial marketing management : the international journal for industrial and high-tech firms
4
European journal of marketing
2
Business horizons
1
Die Betriebswirtschaft : DBW
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Entwicklungen des Investitionsgütermarketing
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Journal of business research : JBR
1
Journal of business-to-business marketing
1
Journal of marketing theory and practice
1
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
1
Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Technologiemanagement und Technologien für das Management : 55. Wissenschaftliche Jahrestagung des Verbandes der Hochschullehrer für Betriebswirtschaft e. V. an der Universität Stuttgart 1993
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
19
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19
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1
Building a warm and competent B2B brand personality
Aagerup, Ulf
;
Andersson, Svante
;
Awuah, Gabriel B.
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 167-193
Persistent link: https://www.econbiz.de/10013502342
Saved in:
2
The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital
Itani, Omar S.
;
Badrinarayanan, Vishag
;
Rangarajan, Deva
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 683-717
Persistent link: https://www.econbiz.de/10014225997
Saved in:
3
Continuous techno-training and business-to-business salesperson success : how boosting techno-efficacy enhances sales effort and performance
Rayburn, Steven W.
;
Badrinarayanan, Vishag
;
Anderson, …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 66-78
Persistent link: https://www.econbiz.de/10012590168
Saved in:
4
Women count : perceptions of forecasting in sales
Wilson, J. Holton
;
Dingus, Rebecca
;
Hoyle, Jeffrey
- In:
Business horizons
63
(
2020
)
5
,
pp. 637-646
Persistent link: https://www.econbiz.de/10012301447
Saved in:
5
Reflections on "social media : influencing customer satisfaction in B2B sales" and a research agenda
Nunan, Daniel
;
Sibai, Olivier
;
Schivinski, Bruno
; …
- In:
Industrial marketing management : the international …
75
(
2018
),
pp. 31-36
Persistent link: https://www.econbiz.de/10011963365
Saved in:
6
Social media use in B2b sales and its impact on competitive intelligence collection and adaptive selling : examining the role of learning orientation as an enabler
Itani, Omar S.
;
Agnihotri, Raj
;
Dingus, Rebecca
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 64-79
Persistent link: https://www.econbiz.de/10011775972
Saved in:
7
Social media : influencing customer satisfaction in B2B sales
Agnihotri, Raj
;
Dingus, Rebecca
;
Hu, Michael Y.
;
Krush, …
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 172-180
Persistent link: https://www.econbiz.de/10011448094
Saved in:
8
The role of manufacturers' salespeople in inducing brand advocacy by retail sales associates
Badrinarayanan, Vishag
;
Laverie, Debra A.
- In:
Journal of marketing theory and practice
21
(
2013
)
1
,
pp. 57-70
Persistent link: https://www.econbiz.de/10009729469
Saved in:
9
To invest, or not to invest, in brands? : drivers of brand relevance in B2B markets
Backhaus, Klaus
;
Steiner, Michael
;
Lügger, Kai
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1082-1092
Persistent link: https://www.econbiz.de/10009490299
Saved in:
10
Approaching global industrial marketing from a managerial cognition perspective : a theoretical framework
Madhavaram, Sreedhar
;
Badrinarayanan, Vishag
;
Granot, Elad
- In:
The journal of business & industrial marketing
26
(
2011
)
7
,
pp. 532-541
Persistent link: https://www.econbiz.de/10009410784
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