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~person:"Andreasen, Alan R."
~person:"Narang, Shanker"
~person:"Weiser, Christoph"
~source:"econis"
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Marketing management
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Andreasen, Alan R.
Narang, Shanker
Weiser, Christoph
Kotler, Philip
87
Bruhn, Manfred
82
Homburg, Christian
64
Meffert, Heribert
62
Pepels, Werner
48
Sheth, Jagdish N.
42
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38
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37
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34
Kirchgeorg, Manfred
34
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32
Wiedmann, Klaus-Peter
32
Backhaus, Klaus
29
Tomczak, Torsten
29
Vrontis, Demetris
29
Kitchen, Philip J.
28
Albers, Sönke
27
Kerin, Roger A.
27
Kleinaltenkamp, Michael
26
Kuß, Alfred
26
Berndt, Ralph
25
Piercy, Nigel
25
Burmann, Christoph
24
O'Cass, Aron
24
Melewar, T. C.
22
Varadarajan, Rajan
22
Armstrong, Gary
21
Balmer, John M. T.
21
Diller, Hermann
21
Fantapié Altobelli, Claudia
21
Hartley, Steven W.
21
Hinson, Robert
21
Morgan, Neil A.
21
Rajagopal
21
Schultz, Don E.
21
Fritz, Wolfgang
20
Hult, G. Tomas M.
20
Madhani, Pankaj M.
20
Peter, Jerome Paul
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
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1
Strategic marketing : planning and implementation
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011497597
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2
Strategic marketing : planning and implementation
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011521527
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3
Strategic marketing : planning and implementation
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011521528
Saved in:
4
Management strategies and innovation
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011521531
Saved in:
5
Information technology and marketing management
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011521534
Saved in:
6
Knowledge based marketing in twenty first century
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011521535
Saved in:
7
Encyclopaedia of strategic marketing management : planning, implementation and control
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011489914
Saved in:
8
Rethinking the relationship between social/nonprofit marketing and commercial marketing
Andreasen, Alan R.
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
1
,
pp. 36-41
Persistent link: https://www.econbiz.de/10009565310
Saved in:
9
Dynamik im Marketing : Umfeld - Strategie - Struktur - Kultur
Sabel, Hermann
;
Weiser, Christoph
-
2008
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003359324
Saved in:
10
Strategic marketing for nonprofit organizations
Andreasen, Alan R.
;
Kotler, Philip
-
2008
-
7. ed., [Pearson internat. ed.]
Persistent link: https://www.econbiz.de/10003651911
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