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~person:"Anesbury, Zachary"
~person:"Belk, Russell W."
~person:"Kochhan, Christoph"
~subject:"Outdoor advertising"
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Outdoor advertising
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Anesbury, Zachary
Belk, Russell W.
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Sander, Matthias
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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Measuring audience reach of outdoor advertisements : using Bluetooth technology to validate measurement
Page, Bill
;
Anesbury, Zachary
;
Moshakis, Sophia
; …
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 456-463
Persistent link: https://www.econbiz.de/10011966616
Saved in:
2
Advertising consumer culture in 1930s Shanghai : globalization and localization in yuefenpai
Zhao, Xin
;
Belk, Russell W.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 45-56
Persistent link: https://www.econbiz.de/10003732317
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