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~person:"Angell, Robert J."
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Sportmarketing
3
Sports marketing
3
Consumer behaviour
2
Konsumentenverhalten
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Sponsoring
2
Sponsorship
2
perceived fit
2
Advertising effects
1
Arbeitsgruppe
1
Brand image
1
Designation of origin
1
Football
1
Fußball
1
Großbritannien
1
Herkunftsbezeichnung
1
Markenimage
1
Media usage
1
Mediennutzung
1
Professional sports
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Profisport
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Sport
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Sports
1
Structural equation model
1
Strukturgleichungsmodell
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Team
1
United Kingdom
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Werbewirkung
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animosity
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country of origin
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rival fans
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schadenfreude
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structural equation modelling
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Angell, Robert J.
Nufer, Gerd
47
Bühler, André W.
27
Funk, Daniel C.
24
Kunkel, Thilo
22
Desbordes, Michel
21
Ko, Yong Jae
21
Biscaia, Rui
19
McDonald, Heath
18
Zhang, James J.
18
Breuer, Christoph
17
Cornwell, T. Bettina
17
Heere, Bob
16
O'Reilly, Norm
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Pedersen, Paul M.
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Drayer, Joris
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Dwyer, Brendan
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James, Jeffrey D.
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Jensen, Jonathan A.
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Kwak, Dae Hee
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Ratten, Vanessa
15
Chadwick, Simon
14
Greenwell, T. Christopher
14
Kim, Yu Kyoum
14
Uhrich, Sebastian
14
Doyle, Jason P.
13
Shapiro, Stephen L.
13
Byon, Kevin K.
12
Bühler, André
12
Inoue, Yuhei
12
Woratschek, Herbert
12
Ballouli, Khalid
11
Cobbs, Joe
11
Koronios, Konstantinos
11
Séguin, Benoit
11
Yoshida, Masayuki
11
Andreff, Wladimir
10
Bennett, Gregg
10
Chanavat, Nicolas
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Dickson, Geoff
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European Sport management quarterly : ESMQ
2
Journal of advertising : official publication of the American Academy of Advertising
1
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ECONIS (ZBW)
3
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Configuring perceived fit to mitigate consumer animosity in the context of cross-border sport sponsorships
Angell, Robert J.
;
Bottomley, Paul
;
Brečić, Ružica
; …
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
4
,
pp. 605-624
Persistent link: https://www.econbiz.de/10012623297
Saved in:
2
Don't distract me when I'm media multitasking : toward a theory for raising advertising recall and recognition
Angell, Robert J.
;
Gorton, Matthew
;
Sauer, Johannes
; …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 198-210
Persistent link: https://www.econbiz.de/10011486882
Saved in:
3
Understanding fans' responses to the sponsor of a rival team
Angell, Robert J.
;
Gorton, Matthew
;
Bottomley, Paul
; …
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
2
,
pp. 190-213
Persistent link: https://www.econbiz.de/10011570965
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