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~person:"Angowski, Marek"
~person:"Pauwels, Koen"
~subject:"Marketing management"
~subject:"Sales promotion"
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Marketing management
Sales promotion
Verkaufsförderung
4
Consumer behaviour
2
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2
Marketingmanagement
2
Product life cycle
2
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2
Advertising effects
1
Brand
1
Brand management
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Category Management
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Category management
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Consumer goods marketing
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Einzelhandel
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Food market
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Haushaltsstatistik
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Household survey
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Innovation
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Jugendliche
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Konsumgütermarketing
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Lebensmittelmarkt
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Markenartikel
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Marketing theory
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Measurement
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Messung
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Retail trade
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Theorie
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Youth
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food market
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young consumer
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Angowski, Marek
Pauwels, Koen
Gedenk, Karen
13
Usman, Osly
12
Neslin, Scott A.
10
Görtz, Gunnar
9
Malik, Garima
9
Ailawadi, Kusum L.
8
Kind, Hans Jarle
8
Sinitsyn, Maxim
8
Bauer, Hans H.
7
Breugelmans, Els
7
Foros, Øystein
7
Jain, Amit
7
Kaiser, Harry M.
7
Kukar-Kinney, Monika
7
Malshe, Avinash
7
Monroe, Kent B.
7
Rajagopal
7
Bertini, Marco
6
Bijmolt, Tammo H. A.
6
Bogomolova, Svetlana
6
Chandon, Pierre
6
Gázquez-Abad, Juan Carlos
6
Heerde, Harald J. van
6
Leeflang, Peter
6
Mayzlin, Dina
6
Mullin, Roddy
6
Natter, Martin
6
Villas-Boas, Sofia
6
Xia, Lan
6
Zettelmeyer, Florian
6
Aydinli, Aylin
5
Chevalier, Judith A.
5
Chugan, Pawan K.
5
Dave, Dhaval
5
Dover, Yaniv
5
Fam, Kim Shyan
5
Grewal, Dhruv
5
Gómez, Miguel I.
5
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Annales Universitatis Mariae Curie-Skłodowska / H
1
Journal of marketing research : JMR
1
Journal of retailing
1
MSI reports : working paper series
1
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ECONIS (ZBW)
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The impact of promotional measures on the buying behaviour of young consumers on the food market
Angowski, Marek
;
Domańska, Katarzyna
;
Komor, Agnieszka
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
51
(
2017
)
2
,
pp. 9-18
Persistent link: https://www.econbiz.de/10011983699
Saved in:
2
Do mindset metrics explain brand sales?
Srinivasan, Shuba
;
Vanhuele, Marc
;
Pauwels, Koen
- In:
MSI reports : working paper series
(
2008
)
4
,
pp. 47-67
Persistent link: https://www.econbiz.de/10003814434
Saved in:
3
The impact of brand equity and innovation on the long-term effectiveness of promotions
Slotegraaf, Rebecca J.
;
Pauwels, Koen
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 293-306
Persistent link: https://www.econbiz.de/10003724265
Saved in:
4
How retailer and competitor decisions drive the long-term effectiveness of manufacturer promotions for fast moving consumer goods
Pauwels, Koen
- In:
Journal of retailing
83
(
2007
)
3
,
pp. 297-308
Persistent link: https://www.econbiz.de/10003517343
Saved in:
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