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~person:"Anjani, Dela"
~person:"Cham Tat Huei"
~person:"Suh, Yong Gu"
~subject:"Kundenzufriedenheit"
~subject:"Reference effect"
~subject:"Relationship marketing"
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Anjani, Dela
Cham Tat Huei
Suh, Yong Gu
Kang, Juhee
2
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2
Wu, Luorong
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
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2
The influence of self-
congruity
on customer loyalty of coffee shops : evidence from global-chain and local-chain coffee shops in Indonesia
Anjani, Dela
;
Dewi, Ike Janita
- In:
ASEAN marketing journal : Association of Southeast …
12
(
2020
)
2
,
pp. 121-133
Persistent link: https://www.econbiz.de/10012503618
Saved in:
3
Multiple reference effects on restaurant evaluations : a cross-cultural study
Kim, Soyeon
;
Chung, Jae-eun
;
Suh, Yong Gu
- In:
International journal of contemporary hospitality management
28
(
2016
)
7
,
pp. 1441-1466
Persistent link: https://www.econbiz.de/10011596227
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