Antonetti, Paolo; Maklan, Stan - In: European Journal of Marketing 51 (2017) 5/6, pp. 983-1010
Purpose The purpose of the study is to outline the unique role of compassion in reactions to cases of irresponsible corporate behavior that present information about victims of these events. In this study, four antecedents of compassion for the victims of irresponsibility are presented, and a...