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~person:"Applbaum, Kalman"
~person:"Cavusgil, S. Tamer"
~person:"Geringer, John Michael"
~person:"Ghauri, Pervez N."
~subject:"USA"
~type:"article"
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Search: subject_exact:"Multinationales Marketing"
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Applbaum, Kalman
Cavusgil, S. Tamer
Geringer, John Michael
Ghauri, Pervez N.
Westjohn, Stanford A.
4
Bello, Daniel C.
3
Di Benedetto, C. Anthony
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Kotabe, Masaaki
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Lu, Min H.
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Journal of business research : JBR
2
International business strategy : theory and practice
1
International marketing ; Vol. I
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
The development of critical perspectives in marketing
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ECONIS (ZBW)
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1
Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
2
Delineating foreign market potential : a tool for international market selection
Ozturk, Ayse
;
Joiner, Eric
;
Cavusgil, S. Tamer
- In:
Thunderbird international business review
57
(
2015
)
2
,
pp. 119-141
Persistent link: https://www.econbiz.de/10010509525
Saved in:
3
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
4
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
Saved in:
5
Crossing border : globalization as myth and charter in American transnational consumer marketing
Applbaum, Kalman
-
2009
Persistent link: https://www.econbiz.de/10003832360
Saved in:
6
Internal determinants of export marketing behavior : an empirical investigation
Cavusgil, S. Tamer
;
Nevin, John R.
-
2006
Persistent link: https://www.econbiz.de/10003410685
Saved in:
7
Firm and management characteristics as discriminators of export marketing activity
Cavusgil, S. Tamer
- In:
Journal of business research : JBR
15
(
1987
)
3
,
pp. 221-235
Persistent link: https://www.econbiz.de/10001029653
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