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~person:"Aral, Sinan"
~person:"Tucker, Catherine"
~subject:"Customer integration"
~subject:"Internet marketing"
~subject:"Internet"
~subject:"Online retailing"
~subject:"Social Web"
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Aral, Sinan
Tucker, Catherine
Law, Chun Hung Roberts
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Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
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ECONIS (ZBW)
4
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Advertising to early trend propagators : evidence from Twitter
Lambrecht, Anja
;
Tucker, Catherine
;
Wiertz, Caroline
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011864708
Saved in:
2
The reach and persuasiveness of viral video ads
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 281-296
Persistent link: https://www.econbiz.de/10010515886
Saved in:
3
Tie strength, embeddedness, and social influence : a large-scale networked experiment
Aral, Sinan
;
Walker, Dylan
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1352-1370
Persistent link: https://www.econbiz.de/10010381871
Saved in:
4
Creating social contagion through viral product design : a randomized trial of peer influence in networks
Aral, Sinan
;
Walker, Dylan
- In:
Management science : journal of the Institute for …
57
(
2011
)
9
,
pp. 1623-1639
Persistent link: https://www.econbiz.de/10009312526
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