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~person:"Armstrong, Gary"
~person:"Backhaus, Klaus"
~type_genre:"Article in journal"
~type_genre:"Conference proceedings"
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Marketing
4
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Germany
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04.07.1991
1
Bibliometrics
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Armstrong, Gary
Backhaus, Klaus
Leeflang, Peter
15
Meffert, Heribert
15
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13
Layton, Roger A.
12
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11
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11
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10
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9
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9
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9
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9
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8
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8
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8
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8
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8
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7
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7
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7
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7
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7
Engelhardt, Werner Hans
7
Gilmore, Audrey
7
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7
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7
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7
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7
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7
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7
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7
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Journal of business research : JBR
1
Journal of business-to-business marketing
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ECONIS (ZBW)
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1
Business-to-business marketing textbooks : a comparative review
Backhaus, Klaus
;
Mell, Bastian
;
Sabel, Tatjana
- In:
Journal of business-to-business marketing
14
(
2007
)
4
,
pp. 11-65
Persistent link: https://www.econbiz.de/10003583763
Saved in:
2
Auswirkungen des EURO auf das Marketing : Dokumentation des Workshops vom 15. Juni 1998
Meffert, Heribert
(
contributor
);
Backhaus, Klaus
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10013330163
Saved in:
3
Ökologie im Spannungsfeld zwischen Hersteller und Handel : Dokumentation des Workshops vom 4. Juli 1991
Meffert, Heribert
(
ed.
);
Wagner, Helmut
(
contributor
); …
-
1991
Persistent link: https://www.econbiz.de/10013330249
Saved in:
4
Behavioral industrial marketing research in Germany and the United States : a comparison
Backhaus, Klaus
- In:
Journal of business research : JBR
13
(
1985
)
5
,
pp. 375-382
Persistent link: https://www.econbiz.de/10001021711
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