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~person:"Armstrong, Gary"
~person:"Belz, Christian"
~person:"Pepels, Werner"
~person:"Sheth, Jagdish N."
~subject:"Aufsatzsammlung"
~subject:"Business-to-business marketing"
~subject:"Marketing"
~subject:"Marketingmanagement"
~type:"article"
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Aufsatzsammlung
Business-to-business marketing
Marketing
Marketingmanagement
Beziehungsmarketing
31
Relationship marketing
31
Marketing management
26
Lieferantenmanagement
15
Supplier relationship management
15
B-to-B-Marketing
14
Consumer behaviour
12
Konsumentenverhalten
12
Brand management
10
Markenführung
10
Physical distribution
10
Vertrieb
10
Selling
9
Verkauf
9
Customer service
8
Kundenservice
8
Customer satisfaction
7
Kundenzufriedenheit
7
Dienstleistungsqualität
6
Service quality
6
Customer value
5
Emerging economies
5
Kundenwert
5
Product management
5
Produktmanagement
5
Schwellenländer
5
Strategic management
5
Strategisches Management
5
Absatz
4
Beschwerdemanagement
4
Complaint management
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Innovation
4
Innovation management
4
Innovationsmanagement
4
International marketing
4
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Online availability
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Undetermined
10
Type of publication
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Article
Book / Working Paper
184
Type of publication (narrower categories)
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Article in journal
22
Aufsatz in Zeitschrift
22
Aufsatz im Buch
21
Book section
21
Language
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German
24
English
20
Author
All
Armstrong, Gary
Belz, Christian
Pepels, Werner
Sheth, Jagdish N.
Homburg, Christian
41
Kumar, V.
41
Vrontis, Demetris
34
Bruhn, Manfred
33
Meffert, Heribert
32
O'Cass, Aron
29
Kleinaltenkamp, Michael
27
Lindgreen, Adam
26
Melewar, T. C.
25
Svensson, Göran
24
Calantone, Roger J.
23
Bauer, Hans H.
22
Henneberg, Stephan
22
Morgan, Neil A.
22
Johnston, Wesley J.
21
Kitchen, Philip J.
21
Mitev, Ariel Zoltán
21
Naudé, Peter
21
Wiedmann, Klaus-Peter
21
Bauer, András
20
Hunt, Shelby D.
20
Keszey, Tamara
20
Schultz, Don E.
20
Cova, Bernard
19
Di Benedetto, C. Anthony
19
Diller, Hermann
19
Esch, Franz-Rudolf
19
Gáti, Mirkó
19
Pitt, Leyland F.
19
Balmer, John M. T.
18
Baumgarth, Carsten
18
Brettel, Malte
18
Reinecke, Sven
18
Schnitkey, Gary
18
Terho, Harri
18
Yan, Ruiliang
18
Foroudi, Pantea
17
Gyulavári, Tamás
17
Kirchgeorg, Manfred
17
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Published in...
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
2
Journal of business research : JBR
2
Journal of marketing theory and practice
2
Journal of the Academy of Marketing Science
2
AMS review : official publication of the Academy of Marketing Science
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
1
Handbook of relationship marketing
1
Instrumente zur Gestaltung von After Sales Services
1
Journal of business-to-business marketing
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing theory
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
1
Swiss journal of economics and statistics
1
The journal of services marketing
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Verkaufen nach der Krise : vertriebliche Erfolgspotenziale der Zukunft nutzen - Strategien und Tipps aus Forschung, Beratung und Praxis
1
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Source
All
ECONIS (ZBW)
44
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1
The geopolitics of supply chains : assessing the consequences of the Russo-Ukrainian war for B2B relationships
Sheth, Jagdish N.
;
Uslay, Can
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014380335
Saved in:
2
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
3
Post-pandemic marketing : when the peripheral becomes the core
Sheth, Jagdish N.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10012880159
Saved in:
4
Systematik des Verkaufsmanagements
Belz, Christian
- In:
Führung von Vertriebsorganisationen : Strategie - …
,
(pp. 35-49)
.
2020
Persistent link: https://www.econbiz.de/10012253012
Saved in:
5
Revitalizing relationship marketing
Sheth, Jagdish N.
- In:
The journal of services marketing
31
(
2017
)
1
,
pp. 6-10
Persistent link: https://www.econbiz.de/10011615581
Saved in:
6
Toward an integrative theory of marketing
Parvatiyar, Atul
;
Sheth, Jagdish N.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 432-445
Persistent link: https://www.econbiz.de/10012819690
Saved in:
7
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
8
Organisation und Spezialisierung für ein innovatives Marketing
Belz, Christian
- In:
Innovation Driven Marketing : vom Trend zur innovativen …
,
(pp. 363-399)
.
2007
Persistent link: https://www.econbiz.de/10003507306
Saved in:
9
B2B branding in emerging markets : a sustainability perspective
Sheth, Jagdish N.
;
Sinha, Mona
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 79-88
Persistent link: https://www.econbiz.de/10011422752
Saved in:
10
Mehr Einfluss des Marketing
Belz, Christian
- In:
Innovation Driven Marketing : vom Trend zur innovativen …
,
(pp. 437-444)
.
2007
Persistent link: https://www.econbiz.de/10003507331
Saved in:
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