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~person:"Armstrong, Gary"
~person:"Belz, Christian"
~person:"Pepels, Werner"
~person:"Sheth, Jagdish N."
~subject:"Aufsatzsammlung"
~subject:"Innovation"
~subject:"Marketingmanagement"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
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Aufsatzsammlung
Innovation
Marketingmanagement
Marketing management
15
Beziehungsmarketing
13
Relationship marketing
13
Consumer behaviour
9
Konsumentenverhalten
9
Lieferantenmanagement
7
Supplier relationship management
7
Marketing
6
Emerging economies
5
Schwellenländer
5
B-to-B-Marketing
4
Brand management
4
Business-to-business marketing
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Markenführung
4
Coronavirus
3
Emerging markets
3
Marketing theory
3
Marketingtheorie
3
Physical distribution
3
Vertrieb
3
Bibliometrics
2
Bibliometrie
2
Customer experience
2
Customer service
2
Customer value
2
E-commerce
2
Einzelhandel
2
Electronic Commerce
2
International marketing
2
Internationales Marketing
2
Kundenservice
2
Kundenwert
2
Management
2
Nachhaltige Entwicklung
2
Online retailing
2
Online-Handel
2
Retail trade
2
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Undetermined
6
Type of publication
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Article
Book / Working Paper
2
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Aufsatz in Zeitschrift
Article in journal
15
Aufsatz im Buch
11
Book section
11
Language
All
English
12
German
3
Author
All
Armstrong, Gary
Belz, Christian
Pepels, Werner
Sheth, Jagdish N.
Brem, Alexander
61
Kraus, Sascha
57
Audretsch, David B.
51
Vrontis, Demetris
49
Roper, Stephen
37
Euchner, Jim
36
Messeni Petruzzelli, Antonio
36
Bouncken, Ricarda B.
35
Chen, Jin
31
Di Benedetto, C. Anthony
31
O'Cass, Aron
30
Kumar, V.
29
Ritala, Paavo
29
Brettel, Malte
28
Calantone, Roger J.
28
Hurmelinna-Laukkanen, Pia
28
McCausland, Tammy
28
Malerba, Franco
27
Carayannis, Elias G.
26
Dell'Era, Claudio
26
Doloreux, David
25
Gobble, MaryAnne M.
25
Matzler, Kurt
25
Parida, Vinit
25
Spieth, Patrick
25
Love, James H.
24
Thrassou, Alkis
24
Verganti, Roberto
24
Xie, Xuemei
24
Gassmann, Oliver
23
Homburg, Christian
22
Link, Albert N.
22
Mazzanti, Massimiliano
22
Belitski, Maksim
21
Frattini, Federico
21
Fritsch, Michael
21
Heidenreich, Sven
21
Mudambi, Ram
21
Hippel, Eric von
20
Wörter, Martin
20
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Published in...
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Journal of marketing theory and practice
2
Journal of the Academy of Marketing Science
2
AMS review : official publication of the Academy of Marketing Science
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing theory
1
Swiss journal of economics and statistics
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
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Source
All
ECONIS (ZBW)
15
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1
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10
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15
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date (oldest first)
1
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
2
Post-pandemic marketing : when the peripheral becomes the core
Sheth, Jagdish N.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10012880159
Saved in:
3
Toward an integrative theory of marketing
Parvatiyar, Atul
;
Sheth, Jagdish N.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 432-445
Persistent link: https://www.econbiz.de/10012819690
Saved in:
4
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
5
Reflections on Vargo and Lusch's systems perspective
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 197-198
Persistent link: https://www.econbiz.de/10008934057
Saved in:
6
Verkaufsführung - die unterschätzte Managementaufgabe
Belz, Christian
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
3
,
pp. 12-18
Persistent link: https://www.econbiz.de/10003719225
Saved in:
7
Growing the pie in emerging markets : marketing strategies for increasing the ratio of non-users to users
Sinha, Mona
;
Sheth, Jagdish N.
- In:
Journal of business research : JBR
86
(
2018
),
pp. 217-224
Persistent link: https://www.econbiz.de/10011855302
Saved in:
8
Business models to serve low-income consumers in emerging markets
Pels, Jaqueline
;
Sheth, Jagdish N.
- In:
Marketing theory
17
(
2017
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10011825009
Saved in:
9
Leveraging the virtuous circle of brand and the extended self
Sciarrino, JoAnn
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 147-148
Persistent link: https://www.econbiz.de/10010357882
Saved in:
10
How digital technologies are enabling consumers and transforming the practice of marketing
Hendrix, Philip E.
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 149-150
Persistent link: https://www.econbiz.de/10010357881
Saved in:
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