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~person:"Armstrong, Gary"
~person:"Belz, Christian"
~person:"Pepels, Werner"
~person:"Sheth, Jagdish N."
~subject:"Aufsatzsammlung"
~subject:"Marketingmanagement"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
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Aufsatzsammlung
Marketingmanagement
Marketing management
15
Beziehungsmarketing
14
Relationship marketing
14
Consumer behaviour
9
Konsumentenverhalten
9
Lieferantenmanagement
7
Supplier relationship management
7
Marketing
6
Emerging economies
5
Schwellenländer
5
B-to-B-Marketing
4
Brand management
4
Business-to-business marketing
4
Coronavirus
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Markenführung
4
Customer value
3
Emerging markets
3
Kundenwert
3
Marketing theory
3
Marketingtheorie
3
Physical distribution
3
Vertrieb
3
Betriebliche Wertschöpfung
2
Bibliometrics
2
Bibliometrie
2
Customer experience
2
Customer service
2
E-commerce
2
Einzelhandel
2
Electronic Commerce
2
International marketing
2
Internationales Marketing
2
Kundenservice
2
Management
2
Nachhaltige Entwicklung
2
Online retailing
2
Online-Handel
2
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Undetermined
6
Type of publication
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Article
Book / Working Paper
2
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Aufsatz in Zeitschrift
Article in journal
15
Aufsatz im Buch
10
Book section
10
Language
All
English
12
German
3
Author
All
Armstrong, Gary
Belz, Christian
Pepels, Werner
Sheth, Jagdish N.
Kumar, V.
25
Vrontis, Demetris
25
O'Cass, Aron
23
Melewar, T. C.
18
Morgan, Neil A.
18
Balmer, John M. T.
16
Calantone, Roger J.
16
Kitchen, Philip J.
16
Pitt, Leyland F.
16
Yan, Ruiliang
16
Di Benedetto, C. Anthony
15
Gilmore, Audrey
15
Homburg, Christian
15
Brettel, Malte
14
Hunt, Shelby D.
14
Thrassou, Alkis
14
Gierl, Heribert
13
Lindgreen, Adam
13
Palmatier, Robert W.
13
Varadarajan, Rajan
13
Morgan, Robert
12
Ngo, Liem Viet
12
Blankson, Charles
11
Dekimpe, Marnik G.
11
Hult, G. Tomas M.
11
Ko, Eunju
11
Laukkanen, Tommi
11
Schultz, Don E.
11
Terho, Harri
11
Albers, Sönke
10
Bauer, Hans H.
10
Dibb, Sally
10
Herrmann, Andreas
10
Pauwels, Koen
10
Pei, Zhi
10
Verhoef, Peter C.
10
Brooksbank, Roger
9
Didonet, Simone Regina
9
Engelen, Andreas
9
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Published in...
All
Journal of marketing theory and practice
2
Journal of the Academy of Marketing Science
2
AMS review : official publication of the Academy of Marketing Science
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing theory
1
Swiss journal of economics and statistics
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
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Source
All
ECONIS (ZBW)
15
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1
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10
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15
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date (oldest first)
1
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
2
Post-pandemic marketing : when the peripheral becomes the core
Sheth, Jagdish N.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10012880159
Saved in:
3
Toward an integrative theory of marketing
Parvatiyar, Atul
;
Sheth, Jagdish N.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 432-445
Persistent link: https://www.econbiz.de/10012819690
Saved in:
4
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
5
Reflections on Vargo and Lusch's systems perspective
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 197-198
Persistent link: https://www.econbiz.de/10008934057
Saved in:
6
Verkaufsführung - die unterschätzte Managementaufgabe
Belz, Christian
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
3
,
pp. 12-18
Persistent link: https://www.econbiz.de/10003719225
Saved in:
7
Growing the pie in emerging markets : marketing strategies for increasing the ratio of non-users to users
Sinha, Mona
;
Sheth, Jagdish N.
- In:
Journal of business research : JBR
86
(
2018
),
pp. 217-224
Persistent link: https://www.econbiz.de/10011855302
Saved in:
8
Business models to serve low-income consumers in emerging markets
Pels, Jaqueline
;
Sheth, Jagdish N.
- In:
Marketing theory
17
(
2017
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10011825009
Saved in:
9
Leveraging the virtuous circle of brand and the extended self
Sciarrino, JoAnn
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 147-148
Persistent link: https://www.econbiz.de/10010357882
Saved in:
10
How digital technologies are enabling consumers and transforming the practice of marketing
Hendrix, Philip E.
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 149-150
Persistent link: https://www.econbiz.de/10010357881
Saved in:
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