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~person:"Armstrong, Gary"
~person:"Cummins, Shannon"
~person:"Diller, Hermann"
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Marketing
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Armstrong, Gary
Cummins, Shannon
Diller, Hermann
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
1
Journal of Research in Interactive Marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
The Prentice Hall series in marketing
1
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ECONIS (ZBW)
4
USB Cologne (EcoSocSci)
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The convergence of interactive marketing and personal selling and sales management
Cummins, Shannon
(
ed.
);
Peltier, James
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011555463
Saved in:
2
The convergence of interactive marketing and personal selling and sales management
Cummins, Shannon
(
ed.
);
Peltier, James
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10013041733
Saved in:
3
Hybrides Kaufverhalten : empirische Analyse anhand von Haushaltspaneldaten
Diller, Hermann
;
Gentner, Justus
;
Müller, Iris
-
2000
Persistent link: https://www.econbiz.de/10004596139
Saved in:
4
Marketing : an introduction
Kotler, Philip
;
Armstrong, Gary
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000858634
Saved in:
5
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
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