The convergence of interactive marketing and personal selling and sales management
guest editors, Dr. Shannon Cummins, Dr. James W. Peltier and Dr. Andrea Dixon.
| Year of publication: |
2016
|
|---|---|
| Other Persons: | Cummins, Shannon (ed.) ; Peltier, James (ed.) ; Dixon, Andrea (ed.) |
| Publisher: |
Bradford, West Yorkshire : Emerald Group Publishing Limited |
| Subject: | Verkauf | Selling | Verkaufspersonal | Salespeople | Marketing | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Vertrieb | Physical distribution |
| Extent: | 1 online resource (85 pages) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-78635-324-5 ; 978-1-78635-323-8 ; 978-1-78635-323-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013041733