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~person:"Armstrong, Gary"
~person:"Diller, Hermann"
~subject:"Aufsatzsammlung"
~subject:"Verkauf"
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Aufsatzsammlung
Verkauf
Marketing
80
Marketing management
25
Marketingmanagement
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Theorie
17
Theory
17
Deutschland
11
Germany
11
Beziehungsmarketing
9
Marketing theory
9
Marketingtheorie
9
Relationship marketing
9
Einführung
7
Kongress
5
USA
4
United States
4
Effizienz
3
Strategisches Management
3
Wörterbuch
3
Betriebswirtschaftslehre
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Business economics
2
Consumer behaviour
2
Konsumentenverhalten
2
Mobile Telekommunikation
2
Selling
2
Zielgruppe
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Absatz
1
Absatzplanung
1
Analyse
1
B-to-B-Marketing
1
Betriebswirtschaftliche Ausbildung
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Business ethics
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Business process management
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Business-to-business marketing
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Competitive advantage
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Deutschland <Bundesrepublik>
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Armstrong, Gary
Diller, Hermann
Bruhn, Manfred
10
Belz, Christian
9
Baker, Michael John
5
Bauer, Hans H.
5
Homburg, Christian
5
Kaynak, Erdener
5
Kotler, Philip
5
Meffert, Heribert
5
Pepels, Werner
5
Backhaus, Klaus
4
Brown, Stephen
4
Collins, Thomas L.
4
Gentsch, Peter
4
Holzmüller, Hartmut H.
4
Meyer, Paul W.
4
Rapp, Stan
4
Stauss, Bernd
4
Tomczak, Torsten
4
Woodside, Arch G.
4
Ahlert, Dieter
3
Albach, Horst
3
Andersson, Per
3
Bentz, Stephan
3
Buber, Renate
3
Buell, Victor P.
3
Calvin, Robert J.
3
Eastman, Susan Tyler
3
Ebel, Bernhard
3
Hansen, Ursula
3
Herrmann, Andreas
3
Hippner, Hajo
3
Iacobucci, Dawn
3
Kitchen, Philip J.
3
Kleinaltenkamp, Michael
3
Lisjak, Monika
3
Madhani, Pankaj M.
3
Nwankwo, Sonny
3
Peter, Jerome Paul
3
Rosenqvist, Christopher
3
Schröder, Hendrik
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
1
Marketingforschung aktuell
1
The Prentice Hall series in marketing
1
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ECONIS (ZBW)
2
USB Cologne (EcoSocSci)
2
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Zielgruppen finden und überzeugen
Diller, Hermann
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10004864377
Saved in:
2
Hybrides Kaufverhalten : empirische Analyse anhand von Haushaltspaneldaten
Diller, Hermann
;
Gentner, Justus
;
Müller, Iris
-
2000
Persistent link: https://www.econbiz.de/10004596139
Saved in:
3
Marketing : an introduction
Kotler, Philip
;
Armstrong, Gary
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000858634
Saved in:
4
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
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