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~person:"Armstrong, Gary"
~person:"Diller, Hermann"
~subject:"Business economics"
~subject:"Verkauf"
~type:"book"
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Business economics
Verkauf
Marketing
80
Marketing management
25
Marketingmanagement
25
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17
Theory
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Deutschland
11
Germany
11
Beziehungsmarketing
9
Marketing theory
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Relationship marketing
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Business ethics
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Armstrong, Gary
Diller, Hermann
Bruhn, Manfred
11
Pepels, Werner
11
Kotler, Philip
8
Meffert, Heribert
8
Tomczak, Torsten
6
Winkelmann, Peter
6
Fritz, Wolfgang
5
Collins, Thomas L.
4
Gentsch, Peter
4
Homburg, Christian
4
Kuß, Alfred
4
Oelsnitz, Dietrich von der
4
Rapp, Stan
4
Schaper, Thorsten
4
Unger, Fritz
4
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3
Benkenstein, Martin
3
Bentz, Stephan
3
Busch, Rainer
3
Calvin, Robert J.
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Dichtl, Erwin
3
Donnelly, James H.
3
LaForge, Raymond W.
3
Lisjak, Monika
3
Madhani, Pankaj M.
3
Rosenqvist, Christopher
3
Stone, Bob
3
Umashankar, Nita
3
Weis, Hans Christian
3
Allora, Ralph
2
Backhaus, Klaus
2
Baumgarth, Carsten
2
Bearden, William O.
2
Belz, Christian
2
Berndt, Ralph
2
Bonart, Thomas
2
Buell, Victor P.
2
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Gesellschaft für Innovatives Marketing
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
1
The Prentice Hall series in marketing
1
wi - Wirtschaft / Marketing
1
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ECONIS (ZBW)
4
USB Cologne (EcoSocSci)
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1
Grundlagen des Marketing
Kotler, Philip
;
Armstrong, Gary
;
Saunders, John A.
; …
-
2003
-
3., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001692370
Saved in:
2
Grundprinzipien des Marketing : [Marketing Instrumente, Marketing Probleme, Marketing Methoden, Marketing Modelle, Marketing Strategien]
Diller, Hermann
-
2002
Persistent link: https://www.econbiz.de/10001689598
Saved in:
3
Hybrides Kaufverhalten : empirische Analyse anhand von Haushaltspaneldaten
Diller, Hermann
;
Gentner, Justus
;
Müller, Iris
-
2000
Persistent link: https://www.econbiz.de/10004596139
Saved in:
4
Marketing : an introduction
Kotler, Philip
;
Armstrong, Gary
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000858634
Saved in:
5
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
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