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~person:"Armstrong, Gary"
~person:"Diller, Hermann"
~subject:"Business economics"
~subject:"Wörterbuch"
~type_genre:"Enzyklopädie"
~type_genre:"Non-commercial literature"
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Grundprinzipien des Marketing : [Marketing Instrumente, Marketing Probleme, Marketing Methoden, Marketing Modelle, Marketing Strategien]
Diller, Hermann
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2002
Persistent link: https://www.econbiz.de/10001689598
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2
Vahlens großes Marketinglexikon
Diller, Hermann
(
contributor
)
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2001
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2., völlig überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10004607127
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3
Vahlens großes Marketinglexikon
Diller, Hermann
(
contributor
)
-
1992
Persistent link: https://www.econbiz.de/10004117241
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