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~person:"Arnould, Eric J."
~person:"Keller, Kevin Lane"
~person:"Sheth, Jagdish N."
~source:"econis"
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Arnould, Eric J.
Keller, Kevin Lane
Sheth, Jagdish N.
Han, Heesup
116
Belk, Russell W.
114
Mattila, Anna S.
98
Grunert, Klaus G.
92
Lusk, Jayson L.
84
Huber, Frank
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Legends in consumer behavior
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Beyond Hofstede : culture frameworks for global marketing and management
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Financial Times handbook of management
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1
Special section: the moral legitimatisation of money and debt in consumer society
Arnould, Eric J.
;
Soila, Tuomas
;
Hietanen, Joel
; …
- In:
Marketing theory
24
(
2024
)
2
,
pp. 193-203
Persistent link: https://www.econbiz.de/10014631391
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2
Ontology and circulation : towards an eco-economy of persons
Arnould, Eric J.
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
1/2
,
pp. 71-97
Persistent link: https://www.econbiz.de/10013206499
Saved in:
3
Ad expenditures and perceived quality : a replication and extension
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 161-169
Persistent link: https://www.econbiz.de/10014266093
Saved in:
4
The growing importance of customer-centric support services for improving customer experience
Sheth, Jagdish N.
;
Jain, Varsha
;
Ambika, Anupama
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303770
Saved in:
5
Consumer culture theory
Arnould, Eric J.
(
ed.
);
Thompson, Craig J.
(
ed.
); …
-
2023
-
Second edition
Persistent link: https://www.econbiz.de/10014393245
Saved in:
6
How advertising expenditures affect consumers' perceptions of quality : a psychology-based assessment of brand-, category-, and country-level moderators
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 321-335
Persistent link: https://www.econbiz.de/10013531983
Saved in:
7
If all their products seem the same, all the parts within a product seem the same too : how brand homogeneity polarizes product experiences
Smith, Robert W.
;
Keller, Kevin Lane
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 698-714
Persistent link: https://www.econbiz.de/10012939497
Saved in:
8
A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
Saved in:
9
Serving the invisible poor : segmenting the market
Pels, Jaqueline
;
Sheth, Jagdish N.
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 270-281
Persistent link: https://www.econbiz.de/10012650598
Saved in:
10
Informing marketing theory through consumer culture theoretics
Arnould, Eric J.
;
Crockett, David
;
Eckhardt, Giana M.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 1-8
Persistent link: https://www.econbiz.de/10012586786
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