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~person:"Arora, Nilesh"
~subject:"Celebrity-Werbung"
~subject:"Markenimage"
~subject:"Online-Marketing"
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Search: subject_exact:"Consumer Behaviour"
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Celebrity-Werbung
Markenimage
Online-Marketing
Consumer behaviour
9
Konsumentenverhalten
9
Advertising effects
7
Werbewirkung
7
Advertising
5
Social Web
5
Social web
5
Werbung
5
Brand image
4
Celebrity endorsement
4
Internet marketing
4
purchase intention
4
consumer attitude
3
social influence
2
social media advertising
2
social media marketing
2
Athletes
1
Attitude towards the advertisement
1
Beziehungsmarketing
1
Brand
1
Brand management
1
Celebrity attractiveness
1
Celebrity-product congruence
1
Consumer involvement
1
Corporate Social Responsibility
1
Corporate reputation
1
Corporate social responsibility
1
Data protection
1
Datenschutz
1
Environmental consciousness
1
Firmenimage
1
Frauen
1
Markenartikel
1
Markenführung
1
Metaverse
1
Nachhaltige Entwicklung
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Arora, Nilesh
Phau, Ian
31
Loureiro, Sandra Maria Correia
30
Diamantopoulos, Adamantios
26
Usman, Osly
25
Huber, Frank
21
Bang, Nguyen
20
Han, Heesup
20
Ko, Eunju
20
Dwivedi, Yogesh Kumar
18
Guzman, Francisco
18
Hollebeek, Linda D.
18
Filieri, Raffaele
17
Japutra, Arnold
17
Melewar, T. C.
17
Pelsmacker, Patrick de
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
16
Sreejesh, S.
16
Veloutsou, Cleopatra
16
Dens, Nathalie
15
Pauwels, Koen
15
Wiedmann, Klaus-Peter
15
Bauer, Hans H.
14
Burmann, Christoph
14
Gierl, Heribert
14
Jang, Soocheong
14
MacInnis, Deborah J.
14
Paul, Justin
14
Sarkar, Juhi Gahlot
14
Vrontis, Demetris
14
Ghose, Anindya
13
Ilicic, Jasmina
13
Septianto, Felix
13
Shimul, Anwar Sadat
13
Bang Nguyen Viet
12
Batra, Rajeev
12
Das, Gopal
12
Fetscherin, Marc
12
Gil Saura, Irene
12
Keller, Kevin Lane
12
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Journal of promotion management : innovations in planning and applied research
2
Review of marketing science
2
Asian Academy of Management journal : AAMJ
1
Decision
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
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ECONIS (ZBW)
8
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1
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
2
Empathy toward social media advertisements : the moderating role of ad intrusiveness
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 535-568
Persistent link: https://www.econbiz.de/10013550372
Saved in:
3
How does social media impact consumers' sustainable purchase intention?
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Review of marketing science
21
(
2023
)
1
,
pp. 143-168
Persistent link: https://www.econbiz.de/10014364904
Saved in:
4
Predicting user response behaviour towards social media advertising and e-WoM antecedents
Rana, Meghna
;
Arora, Nilesh
- In:
Review of marketing science
20
(
2022
)
1
,
pp. 83-112
Persistent link: https://www.econbiz.de/10013447851
Saved in:
5
The social influence in celebrity endorsed promotions : revisiting the consumer perspective
Purohit, Sonal
;
Arora, Nilesh
- In:
Journal of promotion management : innovations in …
28
(
2022
)
8
,
pp. 1257-1279
Persistent link: https://www.econbiz.de/10013417006
Saved in:
6
How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna
;
Arora, Nilesh
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
Saved in:
7
Influence of celebrity factors, consumer attitude and involvement on shoppers' purchase intention using hierarchical regression
Arora, Nilesh
;
Prashar, Sanjeev
;
Parsad, Chandan
;
Tata, …
- In:
Decision
46
(
2019
)
3
,
pp. 179-195
Persistent link: https://www.econbiz.de/10012116127
Saved in:
8
Mediating role of consumer involvement between celebrity endorsement and consumer evaluation : comparative study of high and low involvement product
Arora, Nilesh
;
Prashar, Sanjeev
;
Parsad, Chandan
; …
- In:
Asian Academy of Management journal : AAMJ
24
(
2019
)
2
,
pp. 113-142
Persistent link: https://www.econbiz.de/10012426497
Saved in:
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