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~person:"Arora, Vibha"
~person:"Karjaluoto, Heikki"
~person:"Kumar, Anuj"
~subject:"Beziehungsmarketing"
~subject:"Kaufentscheidung"
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Search: subject_exact:"Multi-channel marketing"
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Beziehungsmarketing
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Multichannel strategy
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Arora, Vibha
Karjaluoto, Heikki
Kumar, Anuj
Dirsehan, Taşkın
4
Gao, Fei
4
Quach, Sara
4
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Journal of retailing and consumer services
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International journal of retail and distribution management
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Journal of customer behaviour
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Manufacturing & service operations management : M & SOM
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1
Exploring phygital omnichannel luxury retailing for immersive customer experience : the role of rapport and social engagement
Pangarkar, Aniruddha
;
Arora, Vibha
;
Shukla, Yupal
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366263
Saved in:
2
Omnichannel retailing : does it empower consumers and influence patronage?
Mishra, Sita
;
Malhotra, Gunjan
;
Arora, Vibha
; …
- In:
International journal of retail and distribution management
50
(
2022
)
2
,
pp. 229-250
Persistent link: https://www.econbiz.de/10013397937
Saved in:
3
Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail
Tyrväinen, Olli
;
Karjaluoto, Heikki
;
Saarijärvi, Hannu
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012305392
Saved in:
4
Omnichannel experience : towards successful channel integration in retail
Tyrväinen, Olli
;
Karjaluoto, Heikki
- In:
Journal of customer behaviour
18
(
2019
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10012257442
Saved in:
5
Why do stores drive online sales? : evidence of underlying mechanisms from a multichannel retailer
Kumar, Anuj
;
Mehra, Amit
;
Kumar, Subodha
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 319-338
Persistent link: https://www.econbiz.de/10012038230
Saved in:
6
An information stock model of customer behavior in multichannel customer support services
Jerath, Kinshuk
;
Kumar, Anuj
;
Netessine, Serguei
- In:
Manufacturing & service operations management : M & SOM
17
(
2015
)
3
,
pp. 368-383
Persistent link: https://www.econbiz.de/10011307925
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