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~person:"Ashley, Christy"
~person:"Blumenkranz, Erik"
~person:"Bodet, Guillaume"
~subject:"Brand image"
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Brand image
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International journal of sport management and marketing : IJSMM
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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The differential effect of ad novelty and message usefulness on brand judgments
Sheinin, Daniel A.
;
Varki, Sajeev
;
Ashley, Christy
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 5-17
Persistent link: https://www.econbiz.de/10009302704
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2
Brand social representations : strategic perspectives for a fitness club
Bodet, Guillaume
;
Meurgey, Bernard
;
Lacassagne, …
- In:
International journal of sport management and marketing …
5
(
2009
)
4
,
pp. 369-383
Persistent link: https://www.econbiz.de/10003827746
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