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~person:"Assaker, Guy"
~person:"Göttel, Vincent"
~person:"Hazen, Benjamin T."
~person:"Wirtz, Bernd W."
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Search: subject:"Strukturgleichungsmodell"
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Strukturgleichungsmodell
45
Structural equation model
44
Consumer behaviour
13
Konsumentenverhalten
13
Structural equation modeling
12
Beziehungsmarketing
9
Internet marketing
9
Online-Marketing
9
Relationship marketing
9
Partial least squares
8
Partielle kleinste Quadrate
8
structural equation modelling
8
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7
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7
Innovationsakzeptanz
7
Kundenzufriedenheit
7
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7
Social web
7
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5
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5
structural equation modeling
5
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4
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4
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4
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4
Ressourcenorientierter Ansatz
4
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4
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social media
4
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3
Facebook
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Lieferkette
3
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3
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3
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41
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4
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Assaker, Guy
Göttel, Vincent
Hazen, Benjamin T.
Wirtz, Bernd W.
Ringle, Christian M.
63
Sarstedt, Marko
57
Hair, Joseph F.
29
Hildebrandt, Lutz
22
Temme, Dirk
21
Fongsuwan, Wanno
14
Henseler, Jörg
14
Nijkamp, Peter
14
Canova, Fabio
13
Eberl, Markus
12
Angrist, Joshua D.
10
Pischke, Jörn-Steffen
10
Chatzoudes, Dimitrios
9
Gunasekaran, Angappa
9
Huber, Frank
9
Neuts, Bart
9
Diamantopoulos, Adamantios
8
Fatima, Johra Kayeser
8
Hallak, Rob
8
Heckman, James J.
8
Nurul Fadly Habidin
8
Prybutok, Victor
8
Schilke, Oliver
8
Weißenberger, Barbara E.
8
Bauer, Hans H.
7
Pesaran, M. Hashem
7
Roy, Subhadip
7
Thurasamy Ramayah
7
Al-Refaie, Abbas
6
Bijwaard, Govert
6
Daiser, Peter
6
Dubey, Rameshwar
6
Gudergan, Siegfried
6
Han, Heesup
6
Kasahara, Hiroyuki
6
Lee, Jin-soo
6
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Springer Fachmedien Wiesbaden
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Journal of electronic commerce research : JECR
4
Die Betriebswirtschaft : DBW
3
International journal of production economics
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
International journal of electronic business
2
International journal of electronic business : IJEB
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Public management review
2
The international journal of logistics management
2
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of hospitality management
1
International journal of innovation management
1
International review on public and non-profit marketing
1
Journal of business logistics : JBL
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of management & governance
1
Journal of media business studies
1
Journal of modelling in management
1
Journal of nonprofit & public sector marketing
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Journal of travel and tourism marketing
1
Journal of vacation marketing : an international journal
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Marktorientierte Unternehmensführung und Internetmanagement
1
Public performance & management review
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Review of managerial science
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Sport management review
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The international journal of human resource management
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
45
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1
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
2
Success factors of brand community management in social media
Göttel, Vincent
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
International journal of electronic business : IJEB
16
(
2021
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10012508936
Saved in:
3
Public social media services : a citizen's perspective
Wirtz, Bernd W.
;
Langer, Paul F.
;
Göttel, Vincent
; …
- In:
Public performance & management review
43
(
2020
)
6
,
pp. 1342-1358
Persistent link: https://www.econbiz.de/10012414903
Saved in:
4
Age and gender differences in online travel reviews and user-generated-content (UGC) adoption : extending the technology acceptance model (TAM) with credibility theory
Assaker, Guy
- In:
Journal of hospitality marketing & management
29
(
2020
)
4
,
pp. 428-449
Persistent link: https://www.econbiz.de/10012256144
Saved in:
5
Influencing factors of online reviews : an empirical analysis of determinants of purchase intention
Thomas, Marc-Julian
;
Wirtz, Bernd W.
;
Weyerer, Jan C.
- In:
International journal of electronic business : IJEB
15
(
2019
)
1
,
pp. 43-71
Persistent link: https://www.econbiz.de/10012251164
Saved in:
6
Determinants of online review credibility and its impact on consumers' purchase intention
Thomas, Marc-Julian
;
Wirtz, Bernd W.
;
Weyerer, Jan C.
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012156386
Saved in:
7
Corporate Governance öffentlicher Unternehmen : Einflussfaktoren der kommunalen Steuerung und Kontrolle
Daiser, Peter
-
2018
Persistent link: https://www.econbiz.de/10011919309
Saved in:
8
Re-examining the relationships among perceived quality, value, satisfaction, and destination loyalty : a higher-order structural model
Hallak, Rob
;
Assaker, Guy
;
El Haddad, Rania
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
2
,
pp. 118-135
Persistent link: https://www.econbiz.de/10011876188
Saved in:
9
Social networks : usage intensity and effects on personalized advertising
Wirtz, Bernd W.
;
Göttel, Vincent
;
Daiser, Peter
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10011669615
Saved in:
10
Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business setting
Elsäßer, Marc
;
Wirtz, Bernd W.
- In:
The journal of business & industrial marketing
32
(
2017
)
1
,
pp. 139-153
Persistent link: https://www.econbiz.de/10011609381
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