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~person:"Astous, Alain d'"
~person:"Baltas, George"
~person:"Barmbold, Jens"
~subject:"Country-of-origin"
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Astous, Alain d'
Baltas, George
Barmbold, Jens
Jiménez, Nadia
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Australasian marketing journal
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Modeling price-related consequences of the brand origin cue : an empirical examination of the automobile market
Saridakis, Charalampos
;
Baltas, George
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 77-87
Persistent link: https://www.econbiz.de/10011444025
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2
The sponsor-event geographical match as a dimension of event-sponsor fit : an investigation in Europe and North America
Carrillat, François A.
;
Astous, Alain d'
;
Davoine, Victor
- In:
Australasian marketing journal
21
(
2013
)
4
,
pp. 264-270
Persistent link: https://www.econbiz.de/10010242951
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