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~person:"Astous, Alain d'"
~person:"Cadot, Olivier"
~person:"Harzing, Anne-Wil"
~person:"Phau, Ian"
~subject:"Markenführung"
~type_genre:"Article in journal"
~type_genre:"Hochschulschrift"
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Astous, Alain d'
Cadot, Olivier
Harzing, Anne-Wil
Phau, Ian
Diamantopoulos, Adamantios
3
Vescovi, Tiziano
3
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Journal of international consumer marketing
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Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
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2
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
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