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~person:"Astous, Alain d'"
~person:"Chan, Kara"
~person:"Singh, Ramendra Pratap"
~subject:"Advertising effects"
~subject:"Werbung"
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Advertising effects
Werbung
Celebrity endorsement
12
Celebrity-Werbung
12
Werbewirkung
9
Advertising
5
Brand image
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenimage
5
Credibility
4
Glaubwürdigkeit
4
Athletes
3
Brand management
3
Markenführung
3
Sportler
3
Beziehungsmarketing
2
Celebrity credibility
2
Hong Kong
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Hongkong
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Jugendliche
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Relationship marketing
2
Youth
2
Bankgeschäft
1
Banking services
1
Brand credibility
1
Brand equity
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Celebrity
1
Celebrity credibility scale
1
Celebrity motivation
1
Celebrity worship
1
Cognition
1
Commitment
1
Communication effects
1
Confidence
1
Dienstleistungsqualität
1
Endorsement
1
Factor analysis
1
Faktorenanalyse
1
Großbritannien
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Astous, Alain d'
Chan, Kara
Singh, Ramendra Pratap
Roy, Subhadip
14
Erfgen, Carsten
6
Huber, Frank
6
Arora, Nilesh
5
Jain, Varsha
5
Ilicic, Jasmina
4
Meyer, Frederik
4
Pradhan, Debasis
4
Sattler, Henrik
4
Schimmelpfennig, Christian
4
Abirami, U.
3
Banerjee, Neelotpaul
3
Bauer, Brittney C.
3
Bergkvist, Lars
3
Brandes, Leif
3
Carlson, Brad D.
3
Carrillat, François A.
3
Dwivedi, Abhishek
3
Ho, Thong
3
Johnson, Lester W.
3
Kaur Ghuman, Mandeep
3
Krishnan, Jayasree
3
Mann, Bikram Jit Singh
3
McDonald, Robert E.
3
Mishrab, Aditya Shankar
3
Nüesch, Stephan
3
Parmar, Yadvinder
3
Parsad, Chandan
3
Prashar, Sanjeev
3
Um, Nam-Hyun
3
Usman, Osly
3
Agnihotri, Arpita
2
Al-Awadhi, Reem
2
Alpízar R., Francisco
2
Ambroise, Laure
2
Bailey, Ainsworth Anthony
2
Baxter, Stacey M.
2
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Global business review
2
Journal of promotion management : innovations in planning and applied research
2
European journal of marketing : EJM
1
International review on public and non-profit marketing
1
Journal of advertising research
1
Journal of marketing communications
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
9
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1
From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fan, Fei
;
Chan, Kara
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 735-757
Persistent link: https://www.econbiz.de/10014287742
Saved in:
2
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
3
Exploring the influence of celebrity worship on brand attitude, advertisement attitude, and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 225-251
Persistent link: https://www.econbiz.de/10012179021
Saved in:
4
An exploratory study on perception of celebrity endorsement in public services advertising
Chan, Kara
;
Zhang, Ting
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 195-209
Persistent link: https://www.econbiz.de/10012129598
Saved in:
5
Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
6
,
pp. 1622-1639
Persistent link: https://www.econbiz.de/10011982928
Saved in:
6
A study on exploring the factors influencing celebrity endorsement credibility
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
2
,
pp. 494-509
Persistent link: https://www.econbiz.de/10011860661
Saved in:
7
Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1070-1091
Persistent link: https://www.econbiz.de/10010388096
Saved in:
8
Impact of celebrity endorsement in advertising on brand image among Chinese adolescents
Chan, Kara
;
Ng, Yu Leung
;
Luk, Edwin K.
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 167-179
Persistent link: https://www.econbiz.de/10009768444
Saved in:
9
For better, for worse? : what to do when celebrity endorsements go bad
Carrillat, François A.
;
Astous, Alain d'
;
Lazure, Josianne
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10009745878
Saved in:
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