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~person:"Astous, Alain d'"
~person:"Erdogan, B. Zafer"
~person:"Pradhan, Debasis"
~subject:"Werbeträger"
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Celebrity endorsement
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Astous, Alain d'
Erdogan, B. Zafer
Pradhan, Debasis
Huber, Frank
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3
Rijpkema, Mark
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Smit, Gitty
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Journal for global business advancement : JGBA
1
Journal of advertising research
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International celebrities: worldwide surrogate salesforce?
Erdogan, B. Zafer
- In:
Journal for global business advancement : JGBA
1
(
2007/08
)
4
,
pp. 362-369
Persistent link: https://www.econbiz.de/10003771445
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2
Endorsement practice : how agencies select spokespeople
Erdogan, B. Zafer
;
Drollinger, Tanya
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 573-582
Persistent link: https://www.econbiz.de/10003797985
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