International celebrities: worldwide surrogate salesforce?
Year of publication: |
2008
|
---|---|
Authors: | Erdogan, B. Zafer |
Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-966X, ZDB-ID 2193383-2. - Vol. 1.2007/08, 4, p. 362-369
|
Subject: | Werbeträger | Advertising media | Celebrity-Werbung | Celebrity endorsement |
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