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~person:"Ataman, M. Berk"
~person:"Nasution, Reza Ashari"
~subject:"Mobile Business"
~subject:"mobile marketing"
~type_genre:"Article in journal"
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Mobile Business
mobile marketing
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Mobilkommunikation
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3
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Advertising effects
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Ataman, M. Berk
Nasution, Reza Ashari
Fang, Zheng
4
Ghose, Anindya
4
Luo, Xueming
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Cui, Xuebin
3
Stephen, Andrew T.
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Arnita, Devi
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Bamoriya, Hemant
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Bart, Yakov
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
International journal of internet marketing and advertising : IJIMA
1
Journal of business research : JBR
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ECONIS (ZBW)
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Digital readiness and acceptance of mobile advertising
Nasution, Reza Ashari
;
Arnita, Devi
;
Azzahra, Dwine Fatimah
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
1
,
pp. 95-103
Persistent link: https://www.econbiz.de/10012668409
Saved in:
2
There's an app for that! : understanding the drivers of mobile application downloads
Gokgoz, Zeynep Aydin
;
Ataman, M. Berk
;
Bruggen, Gerrit …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 423-437
Persistent link: https://www.econbiz.de/10012435342
Saved in:
3
The acceptance of mobile advertising : a social or personal matter?
Nasution, Reza Ashari
;
Arnita, Devi
;
Aghniadi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 84-103
Persistent link: https://www.econbiz.de/10012512694
Saved in:
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