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~person:"Atik, Deniz"
~person:"Singh, Ramendra Pratap"
~subject:"Werbung"
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Werbung
Celebrity endorsement
6
Celebrity-Werbung
6
Credibility
4
Glaubwürdigkeit
4
Advertising
3
Advertising effects
3
Brand management
3
Markenführung
3
Werbewirkung
3
Beziehungsmarketing
2
Brand image
2
Celebrity credibility
2
Consumer behaviour
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Konsumentenverhalten
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Markenimage
2
Relationship marketing
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Bankgeschäft
1
Banking services
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Brand credibility
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Brand equity
1
Celebrity
1
Celebrity credibility scale
1
Celebrity worship
1
Commitment
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Communication media
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Confidence
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Consumers
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Dienstleistungsqualität
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Factor analysis
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Faktorenanalyse
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India
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Indien
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Jugendliche
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Kommunikationsmedien
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Loyalty
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Relationship continuity expectation
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Service quality
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Atik, Deniz
Singh, Ramendra Pratap
Huber, Frank
4
Meyer, Frederik
4
Chan, Kara
3
Arora, Nilesh
2
Banerjee, Neelotpaul
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Davies, Fiona
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Fan, Fei
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Global business review
1
Izmir review of social sciences
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
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Exploring the influence of celebrity worship on brand attitude, advertisement attitude, and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 225-251
Persistent link: https://www.econbiz.de/10012179021
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2
Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
6
,
pp. 1622-1639
Persistent link: https://www.econbiz.de/10011982928
Saved in:
3
Celebrity influences on young consumers : guiding the way to the ideal self
Yurdakul Şahin, Dicle
;
Atik, Deniz
- In:
Izmir review of social sciences
1
(
2013
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10009791196
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