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~person:"Atwal, Glyn"
~person:"Hanzaee, Kambiz Heidarzadeh"
~person:"Lee, Richard"
~subject:"Brand image"
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Brand image
Consumer behaviour
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Packaging
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Atwal, Glyn
Hanzaee, Kambiz Heidarzadeh
Lee, Richard
Orth, Ulrich R.
3
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2
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2
Deng, Xiaoyan
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Kahle, Lynn R.
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Khan, Huda
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International journal of services and operations management
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Journal of euromarketing
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The journal of consumer marketing
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ECONIS (ZBW)
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When is it necessary to localise product packaging?
Khan, Huda
;
Lockshin, Larry
;
Lee, Richard
;
Corsi, Armando
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 373-383
Persistent link: https://www.econbiz.de/10011782899
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2
Localising the packaging of foreign food brands : a case of Muslim consumers in Pakistan
Khan, Huda
;
Lee, Richard
;
Lockshin, Larry
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 386-398
Persistent link: https://www.econbiz.de/10011407198
Saved in:
3
The impact of product packaging on consumers' purchase decisions within a low involvement product category
Atwal, Glyn
;
Bryson, Douglas
;
Hulten, Peter
- In:
Journal of euromarketing
21
(
2012
)
2/3
,
pp. 124-135
Persistent link: https://www.econbiz.de/10009728876
Saved in:
4
Package design and consumer memory
Hanzaee, Kambiz Heidarzadeh
;
Sheikhi, Sara
- In:
International journal of services and operations management
6
(
2010
)
2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10003942670
Saved in:
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