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~person:"Atwal, Glyn"
~person:"Hanzaee, Kambiz Heidarzadeh"
~subject:"Brand image"
~type:"article"
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Atwal, Glyn
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International journal of services and operations management
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Journal of euromarketing
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ECONIS (ZBW)
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The impact of product packaging on consumers' purchase decisions within a low involvement product category
Atwal, Glyn
;
Bryson, Douglas
;
Hulten, Peter
- In:
Journal of euromarketing
21
(
2012
)
2/3
,
pp. 124-135
Persistent link: https://www.econbiz.de/10009728876
Saved in:
2
Package design and consumer memory
Hanzaee, Kambiz Heidarzadeh
;
Sheikhi, Sara
- In:
International journal of services and operations management
6
(
2010
)
2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10003942670
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