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~person:"Audretsch, David B."
~person:"Henderson, Rebecca"
~person:"Keller, Kevin Lane"
~person:"Tracy, Brian"
~person:"Willcocks, Leslie"
~subject:"Brand image"
~subject:"Innovationsmanagement"
~type_genre:"Collection of articles written by one author"
~type_genre:"Ratgeber"
~type_genre:"Reprint"
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Brand image
Innovationsmanagement
Brand management
8
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6
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Audretsch, David B.
Henderson, Rebecca
Keller, Kevin Lane
Tracy, Brian
Willcocks, Leslie
Gassmann, Oliver
6
Dörr, Nora
4
Müller-Prothmann, Tobias
4
Park, C. Whan
4
Schlick, Gerhard H.
4
Schmitt, Bernd
4
Wördenweber, Burkard
4
Eisenhardt, Kathleen M.
3
Govindarajan, Vijay
3
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Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
Fundamentals of business strategy ; Vol. 6
1
Innovation and competition : the Schumpeterian legacy
1
Marketing-mix strategies - product strategy and promotion strategy
1
Measuring and managing brands
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The international library of entrepreneurship
1
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ECONIS (ZBW)
8
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8
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8
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1
Innovation and entrepreneurship
Audretsch, David B.
(
ed.
)
-
2009
Persistent link: https://www.econbiz.de/10003782801
Saved in:
2
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
3
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
4
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
5
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
6
Architectural innovation : the reconfiguration of existing product technologies and the failure of established firms
Henderson, Rebecca
;
Clark, Kim B.
-
2008
Persistent link: https://www.econbiz.de/10003654635
Saved in:
7
Architectural innovation : the reconfiguration of existing product technologies and the failure of established firms
Henderson, Rebecca
;
Clark, Kim B.
-
2008
Persistent link: https://www.econbiz.de/10003665279
Saved in:
8
Building customer-based brand equity : creating brand resonance requires carefully sequenced brand-building efforts
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003836298
Saved in:
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