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~person:"Audretsch, David B."
~person:"Henderson, Rebecca"
~person:"Keller, Kevin Lane"
~person:"Tracy, Brian"
~person:"Willcocks, Leslie"
~subject:"Brand image"
~type_genre:"Collection of articles written by one author"
~type_genre:"Ratgeber"
~type_genre:"Reprint"
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Brand image
Brand management
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Audretsch, David B.
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Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
Marketing-mix strategies - product strategy and promotion strategy
1
Measuring and managing brands
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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ECONIS (ZBW)
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Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
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2
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
3
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
4
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
5
Building customer-based brand equity : creating brand resonance requires carefully sequenced brand-building efforts
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003836298
Saved in:
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