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~person:"Augusto, Mário Gomes"
~subject:"Brand image"
~subject:"Social Web"
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Brand image
Social Web
Social web
5
Consumer behaviour
4
Internet marketing
4
Konsumentenverhalten
4
Online-Marketing
4
Brand
3
Brand management
3
Markenartikel
3
Markenführung
3
Markenimage
3
Viral marketing
3
Virales Marketing
3
Willingness to pay
2
Zahlungsbereitschaftsanalyse
2
Asymmetric information
1
Asymmetrische Information
1
Beziehungsmarketing
1
Brand Trust
1
Brand attitude
1
Brand love
1
Brand personality
1
Brand trust
1
Business start-up
1
Confidence
1
Contextual signaling
1
Crowdfunding
1
Customer integration
1
Customer value
1
E-commerce
1
Electronic Commerce
1
Electronic word-of-mouth
1
Entrepreneurs
1
Experiment
1
Flüchtlinge
1
Intention to co-create value
1
Kundenintegration
1
Kundenwert
1
Online Brand Engagement
1
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Augusto, Mário Gomes
Kuchler, Theresa
35
Stroebel, Johannes
35
Dwivedi, Yogesh Kumar
30
Qiu, Liangfei
30
Bailey, Michael
29
Füller, Johann
29
Whinston, Andrew B.
28
Hajli, Nick
26
Law, Chun Hung Roberts
24
Loureiro, Sandra Maria Correia
23
Saxton, Gregory D.
23
Stephen, Andrew T.
23
Tan, Yong
23
Martínez-López, Francisco J.
22
Ozuem, Wilson
22
Filieri, Raffaele
21
Petrova, Maria
20
Sabatini, Fabio
20
Flavián Blanco, Carlos
19
Harrigan, Paul
19
Pitt, Leyland F.
19
Rita, Paulo
19
Allcott, Hunt
18
Kreutzer, Ralf T.
18
Kummer, Michael E.
18
Leimeister, Jan Marco
18
Agnihotri, Raj
17
Enikolopov, Ruben
17
Gu, Bin
17
Krcmar, Helmut
17
Ruyter, Ko de
17
Vrontis, Demetris
17
Walsh, Gianfranco
17
Wirtz, Bernd W.
17
Hinz, Oliver
16
Laurell, Christofer
16
Xie, Tian
16
Asongu, Simplice
15
Bigné Alcañiz, J. Enrique
15
Dennis, Alan
15
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Journal of business research : JBR
2
Finance research letters
1
International journal of entrepreneurship and small business
1
The journal of product & brand management
1
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All
ECONIS (ZBW)
5
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1
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
2
Does peer-to-peer crowdfunding boost refugee entrepreneurs?
Correia, Ricardo Emanuel
;
Duarte, Fábio Dias
;
Gama, …
- In:
Finance research letters
46
(
2022
)
1
,
pp. 1-7
Persistent link: https://www.econbiz.de/10013341287
Saved in:
3
Outcomes for self-expressive brands followed on social media : identifying different paths for inner self-expressive and social self-expressive brands
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 519-531
Persistent link: https://www.econbiz.de/10012647938
Saved in:
4
Building resilience to negative information and increasing purchase intentions in a digital environment
Torres, Pedro M.
;
Augusto, Mário Gomes
- In:
Journal of business research : JBR
101
(
2019
),
pp. 528-535
Persistent link: https://www.econbiz.de/10012103462
Saved in:
5
The impact of trust and electronic word-of-mouth reviews on purchasing intention
Torres, Joana
;
Torres, Pedro M.
;
Augusto, Mário Gomes
- In:
International journal of entrepreneurship and small business
37
(
2019
)
1
,
pp. 136-151
Persistent link: https://www.econbiz.de/10012056955
Saved in:
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