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~person:"Augusto, Mário Gomes"
~subject:"Brand management"
~subject:"Schätzung"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
Schätzung
Brand image
9
Consumer behaviour
9
Konsumentenverhalten
9
Markenführung
9
Markenimage
9
Brand
7
Markenartikel
7
Beziehungsmarketing
6
Relationship marketing
6
Viral marketing
4
Virales Marketing
4
Brand loyalty
3
Internet marketing
3
Markentreue
3
Online-Marketing
3
Social Web
3
Social web
3
Willingness to pay
3
Zahlungsbereitschaftsanalyse
3
brand loyalty
3
Brand attitude
2
Brand equity
2
Consumer-brand identification
2
Customer satisfaction
2
Kundenzufriedenheit
2
perceived value
2
Bank
1
Banking industry
1
Beer
1
Bier
1
Brand Trust
1
Brand awareness
1
Brand identity
1
Brand love
1
Brand personality
1
Brand social benefits
1
Brand trust
1
Brand-self similarity
1
Brauerei
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Aufsatz in Zeitschrift
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9
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English
9
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Augusto, Mário Gomes
Loureiro, Sandra Maria Correia
24
Melewar, T. C.
24
Guzman, Francisco
21
Bang, Nguyen
20
Diamantopoulos, Adamantios
20
Japutra, Arnold
19
Phau, Ian
19
Sarkar, Abhigyan
17
Han, Heesup
16
Ekinci, Yuksel
15
Foroudi, Pantea
15
Khan, Imran
15
Keller, Kevin Lane
14
Christodoulides, George
13
King, Ceridwyn
13
Kumar, Vikas
13
Rahman, Zillur
13
Sarkar, Juhi Gahlot
13
Veloutsou, Cleopatra
13
De Chernatony, Leslie
12
Park, Jungkun
12
Sreejesh, S.
12
Fetscherin, Marc
11
Grohmann, Bianca
11
Gupta, Suraksha
11
Kunkel, Thilo
11
Paul, Justin
11
Romaniuk, Jenni
11
Roy, Sanjit
11
Šerić, Maja
11
Giraldi, Janaina de Moura Engracia
10
Hollebeek, Linda D.
10
Johnson, Lester W.
10
Kaufmann, Hans Rüdiger
10
Merrilees, Bill
10
Pelsmacker, Patrick de
10
Pitt, Leyland F.
10
Sattler, Henrik
10
Swoboda, Bernhard
10
Valette-Florence, Pierre
10
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Journal of business research : JBR
3
International journal of economics and business research
1
International journal of entrepreneurship and small business
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
Psychology & marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
9
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1
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9
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9
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1
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
2
Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
3
Outcomes for self-expressive brands followed on social media : identifying different paths for inner self-expressive and social self-expressive brands
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 519-531
Persistent link: https://www.econbiz.de/10012647938
Saved in:
4
Building resilience to negative information and increasing purchase intentions in a digital environment
Torres, Pedro M.
;
Augusto, Mário Gomes
- In:
Journal of business research : JBR
101
(
2019
),
pp. 528-535
Persistent link: https://www.econbiz.de/10012103462
Saved in:
5
Do high brand equity and very high brand equity require different conditions? : an empirical study using fsQCA
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Godinho, Pedro …
- In:
International journal of economics and business research
16
(
2018
)
2
,
pp. 263-279
Persistent link: https://www.econbiz.de/10011990595
Saved in:
6
Effects of brand attitude and eWOM on consumers' willingness to pay in the banking industry : mediating role of consumer-brand identification and brand equity
Augusto, Mário Gomes
;
Torres, Pedro
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 1-10
Persistent link: https://www.econbiz.de/10011825975
Saved in:
7
The path to brand loyalty in the beer market
Augusto, Mário Gomes
;
Torres, Pedro Marcelo
- In:
International journal of entrepreneurship and small business
32
(
2017
)
3
,
pp. 287-298
Persistent link: https://www.econbiz.de/10011859205
Saved in:
8
Predicting high consumer-brand identification and high repurchase : necessary and sufficient conditions
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Godinho, Pedro …
- In:
Journal of business research : JBR
79
(
2017
),
pp. 52-65
Persistent link: https://www.econbiz.de/10011745132
Saved in:
9
Determining the causal relationships that affect consumer-based brand equity : the mediating effect of brand loyalty
Torres, Pedro Marcelo
;
Augusto, Mário Gomes
;
Lisboa, …
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 944-956
Persistent link: https://www.econbiz.de/10011447747
Saved in:
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