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~person:"Aurier, Philippe"
~person:"Gouran, Dennis S."
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Aurier, Philippe
Gouran, Dennis S.
Lee, Nick
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European journal of marketing : EJM
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Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
2
Impacts of perceived brand relationship orientation on attitudinal loyalty : an application to strong brands in the packaged good sector
Séré de Lanauze, Gilles
;
Aurier, Philippe
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1602-1627
Persistent link: https://www.econbiz.de/10009707874
Saved in:
3
Impacts of perceived brand relationship orientation on attitudinal loyalty: An application to strong brands in the packaged goods sector
Lanauze, Gilles Séré de
;
Aurier, Philippe
- In:
European journal of marketing : EJM
46
(
2012
)
11
,
pp. 1602-1628
Persistent link: https://www.econbiz.de/10010041698
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