Impacts of perceived brand relationship orientation on attitudinal loyalty: An application to strong brands in the packaged goods sector

Impacts of in-store manufacturer brand expression on perceived value, relationship quality and attitudinal loyalty

Aurier, Philippe, (2011)

Impacts of in-store manufacturer brand expression on perceived value, relationship quality and attitudinal loyalty

Aurier, Philippe, (2011)

Bénéfices relationnels des actions au point de vente : le cas des produits agroalimentaires vendus en hyper et supermarchés.

Mussol, Sarah, (2013)