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~person:"Awwad, Mohammad Suleiman"
~person:"Eser, Zeliha"
~person:"Levy, Shalom"
~subject:"Corporate reputation"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Search: "The international journal of bank marketing : IJBM"
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Corporate reputation
Markenführung
Bank
3
Beziehungsmarketing
2
Brand management
2
Consumer behaviour
2
Dienstleistungsqualität
2
Firmenimage
2
Konsumentenverhalten
2
Relationship marketing
2
Service quality
2
Brand attachment
1
Brand image
1
Customer satisfaction
1
Dienstleistungsmarketing
1
Emotion
1
Emotions towards the bank
1
Employee retention
1
Internal communication
1
Interne Kommunikation
1
Jordan
1
Jordanien
1
Kundenzufriedenheit
1
Loyalty
1
Marches (Italy)
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Marken
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Markenimage
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Mitarbeiterbindung
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Perceptions
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Services marketing
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Awwad, Mohammad Suleiman
Eser, Zeliha
Levy, Shalom
Fatma, Mobin
2
Girard, Tulay
2
Khan, Imran
2
Pinar, Musa
2
Rahman, Zillur
2
Agti, Djouhara Ali Mohammad
1
Amoako, George Kofi
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Anabila, Peter
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Hino, Hayiel
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Jahanzeb, Sadia
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Kausar, Uzma
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Keisidou, Elissavet
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Khian Sin Ong
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Kirpalani, Vishnu M.
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Kormann, Bruno Diego
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Kumi, Desmond Kwadjo
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Lambkin, Mary
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Mohan, Bijuna C.
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The international journal of bank marketing : IJBM
4
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ECONIS (ZBW)
4
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1
Emotional brand attachment : a factor in customer-bank relationships
Levy, Shalom
;
Hino, Hayiel
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
2
,
pp. 136-150
Persistent link: https://www.econbiz.de/10011486706
Saved in:
2
Services branding triangle : examining the triadic service brand promises for creating a strong brand in banking industry
Pinar, Musa
;
Girard, Tulay
;
Trapp, Paul
;
Eser, Zeliha
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
4
,
pp. 529-549
Persistent link: https://www.econbiz.de/10011593969
Saved in:
3
Consumer-based brand equity in banking industry : a comparison of local and global banks in Turkey
Pinar, Musa
;
Girard, Tulay
;
Eser, Zeliha
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
5
,
pp. 359-375
Persistent link: https://www.econbiz.de/10009581844
Saved in:
4
The impact of internal marketing on commercial banks' market orientation
Awwad, Mohammad Suleiman
;
Agti, Djouhara Ali Mohammad
- In:
The international journal of bank marketing : IJBM
29
(
2011
)
4
,
pp. 308-332
Persistent link: https://www.econbiz.de/10009295826
Saved in:
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