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~person:"Ayub, Nailah"
~person:"Lee, Minsoo"
~type_genre:"Book section"
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Bio-Lebensmittel
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Consumer motivation
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Open Innovation
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Ayub, Nailah
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Transcultural marketing for incremental and radical innovation
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Consumer purchasing behaviour towards organic products in Thailand
Sriwaranun, Yaowarat
;
Gan, Christopher
;
Lee, Minsoo
; …
- In:
Transcultural marketing for incremental and radical …
,
(pp. 411-433)
.
2014
Persistent link: https://www.econbiz.de/10010211688
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Modernization without westernization : the Kingdom of Saudi Arabia
Ayub, Nailah
;
Kassim, Norizan M.
;
Zain, Mohamed
- In:
Transcultural marketing for incremental and radical …
,
(pp. 296-315)
.
2014
Persistent link: https://www.econbiz.de/10010211695
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