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~person:"Azemi, Yllka"
~person:"Pitt, Leyland F."
~subject:"Consumer behaviour"
~subject:"Social Web"
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Azemi, Yllka
Pitt, Leyland F.
Phau, Ian
24
Ko, Eunju
20
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16
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15
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International journal of wine business research : IJWBR
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Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Saved in:
2
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
3
Luxury fashion brand customers' perceptions of mobile marketing : evidence of multiple communications and marketing channels
Azemi, Yllka
;
Ozuem, Wilson
;
Wiid, Ria
;
Hobson, Ana
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209692
Saved in:
4
Managing brands ion times of economic downturn : how do luxury brands fare?
Reyneke, Mignon
;
Sorokáčová, Alexandra
;
Pitt, Leyland F.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
6
,
pp. 457-466
Persistent link: https://www.econbiz.de/10009528856
Saved in:
5
Luxury wine brand visibility in social media : an exploratory study
Reyneke, Mignon
;
Pitt, Leyland F.
;
Berthon, Pierre R.
- In:
International journal of wine business research : IJWBR
23
(
2011
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10009008218
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