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~person:"Azemi, Yllka"
~person:"Thaichon, Park"
~subject:"Social Web"
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How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
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2
From connoisseur luxury to mass luxury : value co-creation and co-destruction in the online environment
Quach, Sara
;
Thaichon, Park
- In:
Journal of business research : JBR
81
(
2017
),
pp. 163-172
Persistent link: https://www.econbiz.de/10011771667
Saved in:
3
Dark motives-counterfeit purchase framework : internal and external motives behind counterfeit purchase via digital platforms
Thaichon, Park
;
Quach, Sara
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011598664
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