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~person:"Azoulay, Audrey"
~person:"Bhat, Sobodh"
~subject:"Markenimage"
~type_genre:"Festschrift"
~type_genre:"Reprint"
~type_genre:"Sammlung"
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Brand management ; Vol. 2
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Brand management ; Vol. 3
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ECONIS (ZBW)
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Do brand personality scales really measure brand personality?
Azoulay, Audrey
;
Kapferer, Jean-Noël
-
2010
Persistent link: https://www.econbiz.de/10003924375
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The impact of parent brand attribute associations and affect on brand extension evaluation
Bhat, Sobodh
;
Reddy, Srinivas K.
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2010
Persistent link: https://www.econbiz.de/10003924420
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