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~person:"Bäckström, Ingela"
~person:"Grönroos, Christian"
~person:"Petersen, J. Andrew"
~person:"Venkatesan, Rajkumar"
~subject:"Communicating value"
~subject:"Messung"
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Search: subject:"customer lifetime value"
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Communicating value
Messung
Customer value
25
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25
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Betriebliche Wertschöpfung
7
Value creation
7
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customer lifetime value
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Bäckström, Ingela
Grönroos, Christian
Petersen, J. Andrew
Venkatesan, Rajkumar
Kumar, V.
10
Shah, Denish
3
Friederichs-Schmidt, Silke
2
Gallarza, Martina G.
2
Jain, Dipak
2
Lafleur, Martin J.
2
Leone, Robert P.
2
Leroi-Werelds, Sara
2
Mengen, Andreas
2
Rust, Roland T.
2
Schneider, Nadine C.
2
Singh, Siddharth S.
2
Streukens, Sandra
2
Wachter, Nadine
2
Wiesel, Thorsten
2
Abe, Makoto
1
Aksoy, Lerzan
1
Ancarani, Fabio
1
Arteaga, Francisco
1
Bakar, Abdul Rahim Abu
1
Barnes, James G.
1
Berger, Paul D.
1
Berger, Sven C.
1
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1
Blocker, Christopher P.
1
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Cossío-Silva, Francisco-José
1
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1
Costabile, Michele
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Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of service management
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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ECONIS (ZBW)
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1
Improving customer profit predictions with customer mindset metrics through multiple overimputation
Venkatesan, Rajkumar
;
Bleier, Alexander
;
Reinartz, Werner J.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 771-794
Persistent link: https://www.econbiz.de/10012107317
Saved in:
2
Measuring customer value in commercial experiences
Eriksson, Maria
;
Bäckström, Ingela
;
Ingelsson, Pernilla
; …
- In:
Total quality management & business excellence : an …
29
(
2018
)
6
,
pp. 618-632
Persistent link: https://www.econbiz.de/10011854111
Saved in:
3
Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara
;
Streukens, Sandra
;
Van …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
Saved in:
4
Undervalued or overvalued customers: capturing total customer engagement value
Kumar, V.
;
Aksoy, Lerzan
;
Donkers, Bas
;
Venkatesan, Rajkumar
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10008652115
Saved in:
5
Der Wert der Mundpropaganda
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
2
,
pp. 56-66
Persistent link: https://www.econbiz.de/10003621371
Saved in:
6
How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that knowledge
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard business review : HBR
85
(
2007
)
10
,
pp. 139-146
Persistent link: https://www.econbiz.de/10003550617
Saved in:
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