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~person:"Bühler, André"
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Bühler, André
Eichengreen, Barry
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Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
2
International Journal of Sports Marketing and Sponsorship
1
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
1
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ECONIS (ZBW)
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1
Sportmarketing in Europa
Nufer, Gerd
;
Bühler, André
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 593-618)
.
2013
Persistent link: https://www.econbiz.de/10009704965
Saved in:
2
Sponsoring im Sport
Nufer, Gerd
;
Bühler, André
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 263-291)
.
2013
Persistent link: https://www.econbiz.de/10009705015
Saved in:
3
How effective is the sponsorship of global sports events? A comparison of the FIFA
World
Cups in 2006 and 1998
Nufer, Gerd
;
Bühler, André
- In:
International Journal of Sports Marketing and Sponsorship
11
(
2010
)
4
,
pp. 33-49
This study examined the effects of event sponsorship, in the context of the two most recent FIFA
World
Cup (FWC) events …
Persistent link: https://www.econbiz.de/10014811683
Saved in:
4
Veranstaltungsmarketing im Sport
Nufer, Gerd
;
Bühler, André
- In:
Management und Marketing im Sport : …
,
(pp. 385-415)
.
2008
Persistent link: https://www.econbiz.de/10003752594
Saved in:
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