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~person:"Büschken, Joachim"
~person:"Jacob, Frank"
~person:"Rangarajan, Deva"
~person:"Terho, Harri"
~person:"Woodside, Arch G."
~subject:"B-to-B-Marketing"
~subject:"Business-to-business marketing"
~subject:"Consumer behaviour"
~subject:"Innovation management"
~subject:"Sales management"
~subject:"Social media"
~subject:"Theorie"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"B-to-B-Marketing"
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B-to-B-Marketing
Business-to-business marketing
Consumer behaviour
Innovation management
Sales management
Social media
Theorie
Lieferantenmanagement
18
Supplier relationship management
18
Selling
16
Verkauf
16
Salespeople
13
Verkaufspersonal
13
Beziehungsmarketing
11
Relationship marketing
11
Marketing management
6
Marketingmanagement
6
Konsumentenverhalten
5
Sales
5
B2B
4
Beschaffung
4
Betriebliche Wertschöpfung
4
Customer value
4
Kundenwert
4
Marketing theory
4
Marketingtheorie
4
Procurement
4
Social Web
4
Social web
4
Value creation
4
Bundling strategy
3
Internet marketing
3
Leistungsbündel
3
Market research
3
Marktforschung
3
Online-Marketing
3
Theory
3
Business ethics
2
Buyer-seller relationship
2
Customer integration
2
Decision theory
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Article
36
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Article in journal
Aufsatz im Buch
Aufsatz in Zeitschrift
Book section
8
Aufsatzsammlung
7
Collection of articles of several authors
5
Sammelwerk
5
Arbeitspapier
2
Festschrift
2
Graue Literatur
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Non-commercial literature
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Bibliografie enthalten
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Language
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English
34
German
3
Author
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Büschken, Joachim
Jacob, Frank
Rangarajan, Deva
Terho, Harri
Woodside, Arch G.
Kleinaltenkamp, Michael
22
Naudé, Peter
21
Svensson, Göran
21
Johnston, Wesley J.
20
Henneberg, Stephan
19
Lindgreen, Adam
17
Kowalkowski, Christian
16
Sharma, Arun
15
Backhaus, Klaus
14
Ulaga, Wolfgang
14
Keränen, Joona
13
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Homburg, Christian
12
Agnihotri, Raj
11
Baumgarth, Carsten
10
Hinterhuber, Andreas
10
Kumar, V.
10
LaPlaca, Peter J.
10
Lilien, Gary L.
10
Schmitz, Christian
10
Voeth, Markus
10
Christodoulides, George
9
Corsaro, Daniela
9
Grewal, Rajdeep
9
Sharma, Piyush
9
Snehota, Ivan
9
Brown, Brian P.
8
Casidy, Riza
8
Eggert, Andreas
8
Geiger, Ingmar
8
Høgevold, Nils M.
8
La Rocca, Antonella
8
Mora Cortez, Roberto
8
Möller, K. E. Kristian
8
O'Cass, Aron
8
Parvinen, Petri
8
Rod, Michel
8
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Industrial marketing management : the international journal for industrial and high-tech firms
18
The journal of business & industrial marketing
3
Journal of business-to-business marketing
2
Business horizons
1
Business relationship management and marketing
1
Business-to-business marketing management : strategies, cases and solutions
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
European journal of marketing
1
Field guide to case study research in business-to-business marketing and purchasing
1
Fundamentals of business-to-business marketing
1
Handbook of business-to-business marketing
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of personal selling & sales management
1
Journal of the Academy of Marketing Science
1
MIT sloan management review
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
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ECONIS (ZBW)
37
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21
Selling value in business markets : individual and organizational factors for turning the idea into action
Terho, Harri
;
Eggert, Andreas
;
Ulaga, Wolfgang
;
Haas, …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
Saved in:
22
Customer reference marketing : conceptualization, measurement and link to selling performance
Terho, Harri
;
Jalkala, Anne
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 175-186
Persistent link: https://www.econbiz.de/10011738522
Saved in:
23
The customer as enabler of value (co)-creation in the solution business
Petri, Jan
;
Jacob, Frank
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 63-72
Persistent link: https://www.econbiz.de/10011531230
Saved in:
24
Outward-looking and future-oriented customer value potential management : the sales force value appropriation role
Balboni, Bernardo
;
Terho, Harri
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 181-193
Persistent link: https://www.econbiz.de/10011448275
Saved in:
25
Repeat purchasing in business relationships
Jacob, Frank
-
2015
Persistent link: https://www.econbiz.de/10010423227
Saved in:
26
Constructing business-to-business marketing models that overcome the limitations in variable-based and case-based research paradigms
Woodside, Arch G.
- In:
Journal of business-to-business marketing
22
(
2015
)
1/2
,
pp. 95-110
Persistent link: https://www.econbiz.de/10011304033
Saved in:
27
Business market research
Jacob, Frank
;
Weiber, Rolf
-
2015
Persistent link: https://www.econbiz.de/10010508484
Saved in:
28
A primer to the general theory of behavioral strategies in business-to-business marketing
Woodside, Arch G.
- In:
Field guide to case study research in …
,
(pp. 147-166)
.
2014
Persistent link: https://www.econbiz.de/10011413779
Saved in:
29
"It's almost like taking the sales out of selling" : towards a conceptualization of value-based selling in business markets
Terho, Harri
;
Haas, Alexander
;
Eggert, Andreas
;
Ulaga, …
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 174-185
Persistent link: https://www.econbiz.de/10009513191
Saved in:
30
Implemented strategies in business-to-business contexts
Woodside, Arch G.
;
Pattinson, Hugh M.
;
Montgomery, David B.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 323-355)
.
2012
Persistent link: https://www.econbiz.de/10009532700
Saved in:
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